Journal of South China University of Technology (Natural Science Edition) ›› 2010, Vol. 38 ›› Issue (7): 84-89,100.doi: 10.3969/j.issn.1000-565X.2010.07.015

• Traffic & Transportation Engineering • Previous Articles     Next Articles

Route Choice Model of Traveler Based on Cumulative Prospect Theory

Liu Yu-yin Liu Wei-ming Wu Jian-wei   

  1. School of Civil Engineering and Transportation,South China University of Technology,Guangzhou 510640,Guangdong,China
  • Received:2009-10-13 Revised:2009-12-13 Online:2010-07-25 Published:2010-07-25
  • Contact: 刘玉印(1983-),男,博士生,主要从事交通信息工程与控制研究 E-mail: liuyuyin@126.com
  • About author:刘玉印(1983-),男,博士生,主要从事交通信息工程与控制研究.
  • Supported by:

    国家自然科学基金资助项目(50978106)

Abstract:

The traditional route choice models based on expected utility ( EU) are of many disadvantages,while the cumulative prospect theory ( CPT) that accords with traveler's bounded rationality can provide an accurate description of traveller's decision-making process in uncertain conditions. This paper establishes a CPT-based model for traveler's perceive ultility under the condition of random continuous path ultility distribution,and analyzes the properties of the model combined with related variables. Then,a case study is conducted to analyze the difference of traveller's route choice behaviors respectively based on the EU and the CPT,finding that the CPT is superior to the EU in terms of describing traveller's decision-making process. Finally,the reference point and the route utility distribution are analyzed,which provides a theoritical foundation for the investigation into intelligent traffic control system and its simulation modelling.

Key words: perception ultility, continuous distribution, bounded rationality, cumulative prospect theory, route choice