Abstract:

In this paper, first, the airport choice behavior of users and the airline rating strategy of suppliers are analyzed. Next, based on the theory about users＇ choice of service facilities and a road-railway integrated network, a model to calculate the probability of airport choice is constructed, and a model to estimate the total market share of regional air transport is built by extending the model for a single airline. Then, for the purpose of minimizing the total cost of regional air transport, the models of airport choice and market share estimation are combined to estab- lish the models of new airport location and the corresponding airline rate considering the mutual benefits to suppliers and users. Finally, the data from Liaoning province are used to make a test. The results show that the proposed models accurately illustrate the interaction between the airport choice behavior and the market share of airport, and that they help to determine the location of a new airport and the corresponding average airline rate maximizing both the income and the market share.

Key words: airport location, average airline rate, airport choice behavior