Journal of South China University of Technology(Natural Science Edition) ›› 2019, Vol. 47 ›› Issue (9): 61-67.doi: 10.12141/j.issn.1000-565X.190010

• Traffic & Transportation Engineering • Previous Articles     Next Articles

Bus Travel Choice Reversals Based on the Equate-to-Differentiate Theory

 ZHANG Nian1 LUO Xia1,2 ZHANG Ke1,3   

  1.  1． School of Transportation and Logistics，Southwest Jiaotong University，Chengdu 610031，Sichuan，China; 2． National United Engineering Laboratory of Integrated and Intelligent Transportation，Chengdu 610031，Sichuan，China; 3． Beijing Transportation Operations Coordination Center，Beijing 100000，China
  • Received:2019-01-09 Revised:2019-04-25 Online:2019-09-25 Published:2019-08-01
  • Contact: 罗霞(1962-)，女，博士，教授，主要从事交通规划、交通行为理论研究． E-mail:xia.luo@263.net
  • About author:张年(1989-)，男，博士，主要从事交通规划、决策理论研究． E-mail:zhangnian1989@126． com
  • Supported by:
    Supported by the Information Technology Research Program of the Ministry of Transport(2014364X14040)and the Science and Technology Planning Project of Sichuan Province(2017JY0072)

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Abstract: Choice reversal is a paradox phenomenon in traffic behavior，and it can not be well explained through error cautious control． From the perspective of decision psychology，the judgment dimension system of option at- tributes，and carries out three groups of psychological experiments in different bus travel decision situation was es- tablished based on the equate-to-differentiate theory． Through the matching task，it was confirmed that choice can be explained under the equate-to-differentiate interpretation． Through the retest reliability analysis for choice con- sistency，it was proved that the judgment for dimension is variable． Through the retest reliability analysis for choice and matching consistency，it was proved that choice reversals are caused by the change of the dimension judgment in matching task． The equate-to-differentiate interpretation shows good consistency in the three groups of experiments． The judgment dimension system can predict and explain the travel choice reversal． That is，the in- explicable paradox occurs when diverse equate-to-differentiate strategy is used．

Key words: transportation engineering, choice reversals, equate-to-differentiate theory, psychological experiment, matching effect, test-retest reliability, consistency analysis

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