The customized city bus service is a new form of public transport,which is a kind of supplement and im- provement to the urban public transport system,and thus it has brought about a change in the urban public transit travel mode.In this paper,by analyzing the travel mode choice probability model of urban residents and by taking the maximum of total passenger ticket revenue of the customized city bus service and the conventional urban bus transportation as the target,a game model of the passenger ticket revenue between the customized city bus service and the conventional urban bus transportation is constructed.Then,the game solution is obtained and an actual case for this model is calculated.The results show that a reasonable fare plan formulation will be able to provide balanced development conditions for the two bus modes and promote the coordinated development of different trans- port modes,which helps to achieve the goal of the public transport priority in the urban traffic development.