定制公交是一种新兴的公共交通方式，其对于城市公交体系是一种补充和完善，并且已引起城市公交出行方式的变化． 文中在对城市交通出行方式的选择概率模型进行
分析的基础上，以定制公交和普通公交的客票收入最大化作为博弈目标，构建两种公交方式的票价博弈模型，并进行模型解的分析和实际案例的计算． 研究结果表明，合理制定票价方案能够使定制公交和普通公交获得均衡发展的条件，并促进不同公交方式的协调发展，实现城市公交优先的交通发展目标．

The customized city bus service is a new form of public transport,which is a kind of supplement and im- provement to the urban public transport system,and thus it has brought about a change in the urban public transit travel mode.In this paper,by analyzing the travel mode choice probability model of urban residents and by taking the maximum of total passenger ticket revenue of the customized city bus service and the conventional urban bus transportation as the target,a game model of the passenger ticket revenue between the customized city bus service and the conventional urban bus transportation is constructed.Then,the game solution is obtained and an actual case for this model is calculated.The results show that a reasonable fare plan formulation will be able to provide balanced development conditions for the two bus modes and promote the coordinated development of different trans- port modes,which helps to achieve the goal of the public transport priority in the urban traffic development.