本文综合考虑驾驶员个体停车行为受步行距离、停车费用、停车意愿等因素影响，将区域内待泊车辆的停车成本分解为寻泊行驶时间成本、步行时间成本、停车费用成本，给出了考虑驾驶员心理意愿的系统虚拟成本定义及计算方法，对步行距离心理阻抗与停车费用心理阻抗进行了敏感性分析，确定了停车诱导控制变量的约束条件，建立了以停车诱导系统虚拟总成本最小为优化目标的区域停车位动态分配与诱导模型。算例分析表明，本方法可以从区域总体停车需求角度出发，制定出合理的停车位动态分配与诱导方案，特别是在停车位紧张的情况下与广播式停车诱导方法相比，本方法可以减少反复寻泊的现象，使区域停车实际总成本明显降低。

Several factors of parking behavior, such as walking distance, parking fees, parking willingness, were considered comprehensively in this paper. The parking cost was decomposed into the cost of driving time, walking time, and parking fees. The definition and calculation method of virtual cost considering driver's willingness were given, and the sensitivity analysis of psychological impedance of walking distance and parking fee were conducted. Then the constraints of parking guidance control variables were determined, and the model of area dynamic allocation and guidance of parking space was established which minimized the total virtual parking cost of parking guidance system. The example analysis shows that this model can formulate the reasonable scheme of dynamic allocation and guidance of parking space considering the overall parking demand of the whole area. Compared with the broadcast parking guidance method, this method can decrease the phenomenon of looking for parking lots repeatedly and reduce the total actual parking cost of the whole area, especially when parking space is in tension.